MARKETING AT ITS BEST

Some people may have heard the name Vat19 before and for those who don’t know, they are a company that specialize in selling product gifts. If you visit their website, you can see that they have a wide range of products that can be used as a gift for or just simply using for fun (see the picture down below)

However, what I want to talk today is not about the products functionality but about their company social media marketing. On their main website, they put one YouTube video for each of their product in order to demonstrate on how to use the product and the content of their videos is very creative sometimes. Back when I watching some videos on YouTube, I stumbled across one of their video about a beer boot glass, which is a simple product but what they did on the commercial video is weird but very interesting. I will not talk in details about the video but you can see it by yourself.

As you can see, they know exactly on how to attract the viewers’ attention by making their videos fun, creative, interesting and even ridiculous sometimes which generate a lot of views (around 500k to more than 1 million views per video). This method not only helping them to build up a viewer base but also bringing potential customers to the table. Considering about how people find their videos interesting then decide to subscribe to their channels, following their videos then maybe viewers find themselves hooking up with one of their items, leading to purchase decision then I guess the efforts the company put in those videos are totally worth it.