If you are one of those who concern about sports then i am sure you have seen at least one of the Red Bull sponsoring sport teams or promotional videos from the company which they invited professional athletes to perform their skills in those videos. As for myself, i am someone who like video games and have seen many e-sports events for more than 5 years. Red Bull has been sponsoring for professional gamers and teams since 2008 and i have to say they did an excellent job at doing this because e-sports has blown up in popularity in many countries around the world, especially in America and they saw this as an opportunity to promote their brand name by partnering with famous e-sports teams/ players to promote their brand logo on the team t-shirts; streams; gaming forums or even hosting some gaming tournaments to attract viewers’ attention.
One interesting fact : Twitch TV, the most famous streaming channel for gamers around the world has 764.7 million views per month, which is an insane number of views. I myself am also one of the Twitch TV viewer who visit the site regularly and I have to say that i have seen the Red Bull logo on so many streams. Some example for this is the ads during the break time between games on a tournament stream or a Red Bull cooler on players’ stream.
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