This movie is about a famous anti-hero model in Marvel's comics, the unique characteristics of this character is about how he always try to communicate with comic viewers, or known as "Breaking the 4th wall". Furthermore, unlike other characters in Marvel comics/movies, this character is also known for making stupid jokes all the time and thus that's how the marketing department approach to the idea of the character to came up with their campaigns.
One example of their marketing strategy is featuring the most famous quote from the movie "Spider-man" : "With great power comes great responsibility", this strategy targeted loyal Marvel fans, especially those who've read the comics & known about Spider-man.
Another example about their brilliant strategy is this one,
From the first look of it, if you're not someone who know about the character or the name, you'd think this is a romantic movie about a young couple or something. The special thing about this is that the marketing team know about the release date of the movie, which is close to Valentine's day, which is 14th of February every year so they decided to make one as a method to attract couples' attention to go and see the movie.
There are other examples about the promoting strategies about this movie but i'll stop talking about them for now. The above examples show how the marketing company has done to promote this movie and how this movie became one of the most successful movie so far from Marvel.
One example of their marketing strategy is featuring the most famous quote from the movie "Spider-man" : "With great power comes great responsibility", this strategy targeted loyal Marvel fans, especially those who've read the comics & known about Spider-man.
Another example about their brilliant strategy is this one,
From the first look of it, if you're not someone who know about the character or the name, you'd think this is a romantic movie about a young couple or something. The special thing about this is that the marketing team know about the release date of the movie, which is close to Valentine's day, which is 14th of February every year so they decided to make one as a method to attract couples' attention to go and see the movie.
There are other examples about the promoting strategies about this movie but i'll stop talking about them for now. The above examples show how the marketing company has done to promote this movie and how this movie became one of the most successful movie so far from Marvel.
Thanks for sharing this!
ReplyDeleteThis was definitely an interesting case study
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