The advertisement was really interesting, at least for me since i'm a big fan of Marvel comics & movie. The whole video was tremendously success, with more than 20 million views after one month, exceed the average number of views on their YouTube account by 2000 percent, making it become the most successful advertising video from Audi so far.
About the strategy: Audi knew people were hyping about the new Avengers movie and grab their chance to run their business by partnering up with Marvel to produce the advertising. Furthermore, the video have some of the actual cut-scene of the movie, making it even more attractive to people who were expecting for the movie to come.
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