As you may know from my first blog for this social media marketing project, i'm a huge fan of video games in general and Blizzard is one of my most favorite gaming company due to the quality of their games and how they always surprise their customers with new contents & cinematic trailers for current & upcoming games.
Back in 2015, Blizzard announced Overwatch, their latest project for an FPS game and has attracted lots of attention from gamers around the world and the company sure know how to satisfy their customers.
The video above is their first cinematic trailer for the game to market their product and the video generated more than 7.5 million views on YouTube in May 2016. As you can see, the quality of the trailer is top-notch and the budget cost for a CG trailer usually cost about 500k to one million USD depending on the quality and video length.
However, Blizzard marketing did not stop there. After announcing the trailer, the company invited players, especially pro-gamers and streamers to promote their game by encouraging them to stream the game on Twitch, which is an ideal way since Twitch is the biggest game-streaming platforms yet. Moreover, they also came up with several animated short videos about the game's characters and those videos also generated a lot of positive feed backs from reviewers and gamers around the world.
Here are some examples of those videos:
To sum up, Blizzard marketing departments has done a great job attracting viewers' attention and thus creating an opportunities for the company to earn more potential customers with these trailers & animated shorts
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