Sunday, 22 May 2016

NSFW is not a good way to go sometimes


Firstly, I'm really sorry about the image quality but this one is from an article on Yahoo news, which is about a KFC twitter campaign that has been put down just an hour after the company uploaded it on their Twitter account.

As you can see in this campaign picture, the whole image is just like a cut-scene from a porn movie, which can cause a huge misunderstanding to viewers. Even though #NSFW was there but for a company with such famous brand name like KFC, the whole campaign is just not appropriate. Furthermore, with younger generations nowadays are more familiar with technology than previous ones, along with a large proportion of KFC customers based are children & teenagers, the idea of promoting something "porn-alike" is hardly effective, if not considered "offensive" in many case.

For more info: https://au.news.yahoo.com/a/31360998/kfcs-something-hot-and-spicy-twitter-ad-campaign-pulled-within-an-hour/

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