MTV Australia fail tweet

Most people already know about how big brand companies build up their social media affections by choosing the right words and the right topic. However, there are some exception about how big companies still failed at doing so. An example for this is the embarrassing tweet from MTV Australia in January 2016.

 

As you can see, Golden Globes is one of the biggest nominations event for artists around the world (actors; directors; singers etc.) and there are millions of people who watch this event every year. MTV is one of the most-established brand within the music industry and somehow, the MTV Australia managed to screwed up themselves by tweeting this racism tweet. The tweet has been deleted shorty after the receiving massive rage-comments from viewers and MTV has stated an apology to viewers. The event definitely has left a huge stain on their brand name and this is why when companies become well-known, they need to be careful in choosing their words in public, especially on social media in this day and age where you only need 1 button to share stuffs with others.