Social media marketing: The rising trend of live streams

In this day and age, where Internet has become an indispensable part of our daily life, companies nowadays have huge advantages of using social media as a method to attract more customers. However, social media has created a fierce competition between organizations and in order for retain the competitive advantages, firms need to adopt & adapt new technologies and implement those as part of their marketing strategy. In this blog, i'll discuss about live streaming videos as a tool in social media marketing.

As many people know, videos has been part of social media users' experiences everyday and in business, firms also using videos as part of their marketing strategy (commercials, interviews etc.). In 2015, the rise of Meerkat & Periscope has created a new form of social media marketing. The idea of using live stream videos in business has help the firms to interact more with their customers. For instance, many celebrities interact with their fan through Facebook live everyday, talking about their daily life activities so as enhance their relationships with the fans. In business, organizations also use live-stream as a method to interact with viewers and using the contents as a method to convert viewers into customers.
Spotify, one of the biggest music streaming platforms is a good example of how firms can use live-stream as a way to convert viewers into their subscribers. They're one of the first company to use Meerkat in order to promote their live stream contents.

Furthermore, another aspect that make live stream videos better than normal videos is that the "fresh" contents and clearly better in interactions with customers. A good example of how "fresh" content always better than a old, or just setup one is Football. The thing about football is that the viewers prefer to watch the match live in order to discuss with friends/ family/ colleagues and that's how similar in the case of streaming. In music industries, music producers usually live stream the contents of their upcoming songs to viewers in order to attract their attentions & buy their songs when they came out.